Chris Denton is one of the UK’s most experienced arts marketing professionals with over 25 years experience working with some of the leading international arts and cultural organisations. Chris is currently the Director of Marketing, Communications and Digital Strategy for the Southbank Centre, the UK’s third most popular visitor and arts attraction with over 31m visitors and 6m ticket buyers each year. Prior to this Chris spent 5 years as a strategic business and marketing consultant and worked on many projects across the UK and internationally, helping organisations to develop new business plans and brand, marketing and CRM strategies. Chris also spent 10 years as Director of Marketing and Development for the Barbican Centre.

Chris showed us how to build a cultural centre from scratch during his keynote “Re-inventing the wheel” at Culture Business Sydney. Join Chris at Communicating the Museum 2016 Québec as he tells “how engaging with audiences involves a more radical shift in thinking”.