Communicating the Museum Cirque du Soleil
Communicating the Museum 2016 Québec
15 - 19 November 2016


Communicating the museum conference quebec



Dear Delegates

Great hospitality as a way of engaging audiences, rethinking our relationships and attitudes towards visitors were at the core of our discussions in Québec.  From 15-18 November, the ambassadors of Québec City’s top cultural venues welcomed 220 international delegates.


We had an amazing time discovering this world heritage destination. The gala dinner at the Pavilion Pierre Lassonde and the evening at the Musée de la Civilisation were great privileges and magical moments.  Merci à la ville de Québec.


This year’s focus was very much on social mission and values.The key ideas were ‘Brand your mission, not your building’ by Hunter Tura, Bruce Mau, ‘Start entertaining and then educate’ by Ethan Angelica, MuseumHack, ‘To refresh your identity focus more on storydoing than storytelling’ by Kim Mitchell, MoMA and ‘Clarify your purpose’ by Adam Rozan, Worcester Art Museum. Our museums should drive social impact. The Musée des Beaux Arts de Montréal was a perfect example of innovative education programs and community engagement. Museums  should become places for experimentation and dialogue.

Many thanks to all our partners.

It has been a pleasure to chair this new conference in Canada.

Corinne Estrada


Photo: Corinne Estrada, CEO and Founder, Agenda and CTM, Shohei Shigematsu, Partner and Director of the New York office, OMA and Line Ouellet, Executive Director and Chief Curator, Musée national des beaux-arts du Québec



« Thank you for the wonderful conference in Québec ! It was so well-organized and truly an eye-opening and enriching experience. »
Lauren Merkel, Senior Consultant, Lord Cultural Resources

« Continuez votre beau travail qui fait grandir les musées et leur impact constructif dans notre société. Le dynamisme des conférenciers et l’engagement des participants sont remarquables ! »
Line Ouellet, Directrice et conservatrice en chef, Musée national des beaux-arts du Québec

« I can’t remember a better conference experience. »
Daniel Meyers, Founding Principal, Plus and Greater Than, United States

« Thank you for such a fantastic conference experience! The sessions in Quebec City were fantastically informative and I was thrilled to be able to see the biennial in Montreal »
Chloe Hodge, PR Consultant | Curator, Aesthetica Magazine, UK


Communicating the museum conference Agenda