Annabelle Turkis, Communications Director, and Marion Buchloh, Head of Education, will present the museum’s latest communications campaigns and education initiatives.

• Presentation of the Palais de Tokyo brand

Among art institutions in France, Palais de Tokyo has two main unique characteristics :

• an economic model based on an original combination of public and private financing, which make many brands gather around its core artistic mission
• a unique approach of art and visitor experience, which represent one of the core values of its brand

The presentation will analyze Palais de Tokyo through these two perspectives.

• Presentation of Palais de Tokyo’s education and mediation strategy

In 2002, Palais de Tokyo came as a forerunner to the process of cultural mediation with its team of mediators interacting with the public. Palais de Tokyo’s cultural mediation involves a broad variety of visiting formats. Designed to foster dialogue and discussion on the basis of the visitor’s experience, Palais de Tokyo’s mediation allows different modes of appropriation of the artistic programming by its various audiences. This generosity and accessibility have remained constant characteristics of Palais de Tokyo’s mediation offer, which still enjoys a great success among its audiences.

• Innovation crossing communication and education

Today, parallel to the great variety of education offers, Palais de Tokyo is launching an innovative tool for digital education and mediation: a chatbot. It is the first chatbot to present the cultural offer of an exhibition space in Europe, and among the first worldwide.