It’s very easy for even the biggest museums to focus their education efforts on adult talks and drop‑in activities for families. But these can have limited capacity, only attract repeat visitors, and are too niche for press coverage.

The real gains are made when education and marketing teams work together to develop large scale events that not only attract a broad audience but also project the museum’s core offer.

In this lively session we will show how this has worked for both small and large museums, including the Ashmolean Museum in Oxford and the V&A. We’ll talk through techniques for programming and marketing and show how keeping it simple is the key approach when going big.