Communicating the Museum conference agenda paris

The power of opening up

Monday 19 June
@ Musée du Louvre - Auditorium
04:00 PM
Keynote

In this session we we present an open conversation about the reasons for Nestlé to create an open house, and how this translates into a visitor experience that combines learning with inspiration and mission with immersion.

Discover nest, an interactive and immersive experience on the path of Henri Nestlé, located in Vevey Switzerland. Enter the authentic industrial grounds where Henri Nestlé built his first factory in 1866 near Lake Geneva and walk through amazing spaces and structures.

The Big Idea behind nest was simply to open up and show what the company actually stands for in an honest and inspiring way. Visitors receive an interactive and personal look behind the scenes, embarking on an entrepreneurial journey through the past, present and future across five different zones.

Immerse yourself in a playful, interactive trail.

Speakers