Agenda Agenda

The Olympic Museum, Switzerland

Museums and Institutions
International Press Campaign and Digital Strategy since 2013

Agenda was appointed by The Olympic Museum in Lausanne in 2013 for its reopening strategy and branding.
Since its reopening, Agenda has been managing the Digital strategy and international PR of the Museum and its exhibitions “Russian Avant-Garde and Sport”, “Chasing Time”, “Olympic Games - Behind the screen” and “Destination Rio”.

After closing for refurbishment since January 2012, The Olympic Museum (TOM) reopened in December 2013. The museum has undertaken a complete renovation in order to modernize and enhance the museum’s facilities with new technical innovations and offer an interactive experience to visitors. It aims to educate its visitors not only about the Olympic Games but also spread the word about the Olympic Movement including its landmarks, culture and society involved in sports.

Coverage secured by Agenda for TOM includes features in the most prominent print and online media, TV and radio programmes worldwide, such as L’Equipe, Le Figaro, Le Progrès, Sport & Style, Télérama, Air France Magazine, The New York Times, Il Corriere della Sera, La Stampa, The Guardian, Athletics Weekly, The Culture Trip, Dare, Süddeutsche Zeitung, Télématin (France 2 TV), France 3 Alpes, Le Dauphiné Libéré

For more information about our Olympic Museum campaign please contact Pascale Bousquet

www.olympic.org/museum