Porth Dinllaen Llyn Peninsula

Harlech Beach

Caerphilly Castle

Snowdon Summit

VisitWales since 2001

www.paysdegalles.fr

With over 13 millions visitors in 2005, of whom 175,000 were French, Wales is more and more considered as a "must experience". It is a spectacular country in which to 'find a new path'. Wales has so much to offer - wild and splendid landscapes in its 3 National Parks: Snowdonia, Brecon Beacons and Pembrokeshire, a rich heritage with over 400 amazing castles, friendly people, good food, charming accommodation from guest houses to manors, and a large choice of activities (golf, walking, cycling, fishing). Cardiff is very easy to access from France, via Bristol for South Wales and via Liverpool or Manchester to discover North Wales.

In June 2001, Agenda was appointed to represent VisitWales in France. Since then, Agenda has been in charge of Wales ' promotion to the trade and the consumer, developing jointly Media, PR and Marketing campaigns.

• Launch and follow up media and marketing campaigns in France
• Group and individual press trips
• Press meetings in France
• Advertising campaigns with Brittany Ferries
• Thematic press releases
• Translation of a travel guidebook in French
• Translation of the web site visitwales.com into French
• Partnerships with travel trade professionals
• Canvass new tour operators to elaborate thematic packages
• Events with private partners
• Workshops at the British Embassy, France
• Familiarisation trips to Wales
• Liaison with consumer events (Festival Interceltique de Lorient)
• Window displays
• Promotion of the first Welsh Pavillon at the 50th Venice Biennale