Tate Modern's hit autumn exhibition Pop Life examines how artists since the 1980s have cultivated their public persona as a product, and conjured a dazzling mix of media, commerce and glamour to build their own 'brands'.
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Jeff Koons, Rabbit, 1986 , Stainless steel, 41 x 19 x 12 in (104.1 x 48.3 x 30.5 cm), © Jeff Koons