Tate awarded the GRAND PRIX AFFICHAGE by Strategies magazine, June 2006.
Tate - the ideal museum
The Tate Gallery, London, is as famous as the Louvre in Paris. Its collections are a chance to dream, a chance to distract ourselves and rediscover old favourites. To convince the public of this, the agency, Fallon London, created a poster campaign based on text, inviting visitors to come to the museum to create their "own" collections and artistic groupings as a means of therapy.
"A good way to get people to consider art as part of daily life, a really modern campaign with a strong idea". Fernando Vegas Olmos, President of the Jury, Director of the Argentinian creative agency Vegaolmossponce.
Sector: Culture
Winning Organisation: Tate Gallery (contact: Will Gompertz)
Agency: Fallon London (contact: Chris Kay)