Cecilia Martin

Creative Strategist and co-founder
Lava Lab
Netherlands
Cecilia Martin

Cecilia Martín is an independent arts and culture brand strategist based in London. She is also the co-founder of the Lava Lab  a design and technology lab focusing on innovation and engagement. As a brand strategist she has helped developing brand strategies for Art Fund, Netherland´s National Museum of World Cultures, Dutch Museum Association, V&A Museum of Childhood, Guggenheim MAP, Philadelphia Museum of Art, Garage Museum of Contemporary Culture, King’s College Cultural Institute, Amsterdam University of the Arts and Wienna Konzerthaus among others.

Cecilia is a thought leader and pioneer constantly researching new models to engage museums with a diversity of audiences through 21st century branding. She has been designing digital content strategies for audience development and editing research publications such as Art Insights _with Art Fund. She is a lecturer of Arts Branding at the University of Barcelona, a board member of ICOM MPR and an international speaker at international museum and branding conferences. She has developed methodologies that include workshops and interactive sessions based on the principles of design thinking.

Cecilia presented:

lava.nl