Singapore appoints Agenda to run a media planning and buying campaign for “Le Festival Singapour en France”

February, 15, 2015
singapore-france-2015

To celebrate 50 years of Singapore’s Independence, as well as 50 years of diplomatic ties between Singapore and France, the National Heritage Board of Singapore and Institut français are co-organising “Singapour en France – le Festival”.  It will run from 26 March to 30 June 2015.

Agenda has been appointed by The National Heritage Board of Singapore to run the Festival’s media planning and buying campaign in printed and online newspapers and magazines, on the radio, in the streets of Paris, in the Métro and on social media.

Singapour en France – le Festival presents an opportunity for the French public to discover the art, culture and heritage of Singapore – one of the most unique city-states in the world.