We work for international cultural institutions and destinations.
We organise international gatherings in top venues around the globe
March, 15, 2017
March, 13, 2017
January, 31, 2017
January, 06, 2017
Agenda organises international conferences dedicated to culture professionals.
Communicating the Museum Quebec
15-19 November 2016
The IDCA Awards
30 May – 17 November 2016
CTM17 Paris, Mai 2017
CB17 Melbourne, July 2017
CTM17 Los Angeles, November 2017
A unique architectural experience at MNBAQ
Agenda has collaborated with students from CELSA University Paris-Sorbonne to find out how Parisian museums are adapting to Chinese visitors. On 30 January 2017, 25 Master students specialised in cultural management and communication took the stage to explain their strategic and challenging recommendations for 5 Parisian museums. The chosen museums were: the Musée Guimet, Musée du Louvre, Musée d’Orsay, Centre Pompidou and Musée du Quai Branly-Jacques Chirac.
Facts and figures on Chinese tourists in Paris:
Focus on digital
Out of all the recommandations made by the students, social media stood out as the most important tool to reach Chinese visitors. Museums can communicate about their insitution before Chinese visitors arrive in Paris. However, museums should understand the rules of the game and adapt to Chinese customs before setting themselves this challenge.
Top recommendations for 5 Parisian museums :
Musée national des arts asiatiques – Guimet :
Musée du Louvre:
Musée d’Orsay :
Centre Pompidou :
Musée du Quai Branly :
Please contact Corinne Estrada, Director of Agenda, to find out more about the student research.