Are Parisian museums “China ready”? CELSA students investigate

December, 05, 2016
Culture Business Paris CELSA conference

The way in which museums adapt to Chinese visitors is a crucial topic for every museum department. Museum professionals understand the importance of the Chinese market but face difficult questions. To what extent do you integrate Mandarin in your communication, exhibition, staff and shop? What kind of budget are you prepared to allocate to this transformation? Must you adapt your exhibition content?

This is a worldwide phenomenon but a personal readjustment for every city and institution. As a top cultural destination, Paris is at the forefront of this transformation. 96% of Chinese tourists will visit a museum or monument during their stay in Paris. The number of Chinese tourists visiting the Louvre has doubled since 2014.

How are Parisian museums adapting to this considerable increase in specific needs and interests? Agenda wants to find out and is delighted to collaborate with CELSA, Paris-Sorbonne Master students specialised in Information & Communication “option Magistère, Management et Culture”. Agenda will oversee the students in their investigation of a selected number of museums: the Louvre, Musée d’Orsay, Musée du Quai Branly, Musée Guimet and Centre Pompidou.

The results of this research will be presented by the students on 30th January at the CELSA Université Paris-Sorbonne.

To find out more, contact Agenda CEO Corinne Estrada cestrada@agendacom.com