SILVER – Museum Without Walls by the British Council, Turkey

Case Study

BRIEF:

The British Council decided to create a digital platform that would showcase their Visual Arts Collection, which holds more than 9,000 works from British artists, but is only available and visible through physical exhibitions and loans.

 

 

STRATEGY:

The new digital platform re-invents and explores ways of accessing and showcasing art, replacing the intimidating walls of the white cube with a website and offering visitors the freedom to explore exhibi- tions without time limitations or any physical restraints.

 

 

CHALLENGES:

  • Innovatively transforming exhibition proposal into digital product.
  • Designing and implementing an interactive website (embracing new options such as VR).
  • Developing interactive ways for the general audience to engage with the website.
  • Creating a responsive and accessible digital platform that would act as an arts gallery.
  • To ask curators to work on a digital space.
  • To get permits from the artists.

 

 

OUTCOME:

Museum without Walls has been visited over 400,000 times from 150 different countries. Total impressions reached more than 16 mil- lion, while engagement was 600,000 through interactive tools and a strong social media campaign. Average visit duration of three and a half min. The exhibition’s curator, Ulya Soley, confirmed that the freedom of the online space made her think more creatively.