How can we use the web to enrich the Opera’s offering and promote it as an art of the 21st century?
Building on the unique specificity of the Opera National de Paris of having two locations thus two stages, we invented a third stage that expresses the creativity of the Opera, La 3e scene.
- To enrich the public’s perception of the Opera
- To place the Opera at the centre of the contemporary cultural scene.
- To create the platform La 3e scene, the 3rd Stage.
6.6 page views per session : an increase of 50%
Average time spent on the site : 4 minutes 22, an increase of 19%
Nearly 10 million page views in two months.