Museum Culture Awards IDCA

BRONZE – Museum of the Future – Machinic Life by Tellart – UAE

Case Study


 
BRIEF:
The challenge was to conceive, design, and implement an exhibition exploring the future impact of emerging technologies. Our approach was to structure the experience in four parts: an introductory area showcasing present day technologies that have the potential to transform society, and three speculative visions for the future transformed by these technologies.
 
STRATEGY:
The scenographic concept is structured in a decreasing gradient of human agency vis a vis technology. The scenography begins with a diffused anthropomorphic interior in Personal Augmentation, dissolves into a hybrid physical-digital interior space in Caring Machines, and then into a space of raw information and infinitely reflected digital light in Algorithmic Management.
 
Museum of the Future Scenography Awards IDCA
 
CHALLENGES:
We overcame a tight build schedule on a complex, high tech exhibition open to visitors for only three days. A temporary venue was constructed leaving only a few days to build all the AV infrastructure, interior architecture, and install and test the interactive experiences.
 
TOOLS:
Each area supports the visitor’s ability to immerse himself in the future. Personal Augmentation evokes a hybrid retail medical environment of augmenting technologies. The scenography of Caring Machines is almost entirely digital: an interactive projection-mapped space.
 

 
OUTCOME:
The exhibition inspired important conversations on policy related to the downstream impacts of emerging technologies. This exhibition series has inspired various governmental initiatives.
 
Museum of the Future Scenography Awards IDCA