Museum Culture Awards IDCA

BRONZE – Museu Do Amanha – Brazil

Case Study

 

BRIEF:

Instead of just presenting scientific principles, methods and achievements, the Museum of Tomorrow aims to apply the resources of contemporary sciences to provide its visitors with a journey of exploration of possible future scenarios. The Museum is an architectural icon of the urban renewal process of the Port area of Rio.

 

 

STRATEGY:

The narrative sequence offered by the Museum was distributed along five sectors, each comprising different scientific content, expressed by distinct scenographic ambiences, and embodying a central question. The scenography also dialogues with the majestic, cathedral-like atmosphere provided by Santiago Calatrava’s architecture.

 

CHALLENGES:

The requirement of constant updating of the Museum’s content, to keep it a Museum of Tomorrow, and not of Yesterday. This led to the choice of an entirely digital expographic support. The construction schedule, tied to the Olympic calendar, was also a challenge.

 

 

TOOLS:

  • “Hands on”: the museum’s lab is a space for experimentations and transdisciplinary collisions of art, science and technology.
  • “Minds on”: the Observatory of Tomorrow serves as a radar of the museum that receives and processes information from institutions of science, culture and technology
  • “Hearts on”: the main exhibition explores, through digital interactions, future scenarios for the next 50 years.

 

OUTCOME:

Museum of Tomorrow has reached one million visitors in nine months, raising the museum visitor audience to a new standard in Brazil.