IMPROVE YOUR VISIBILITY IN TRAVEL GUIDEBOOKS

Travel guidebooks reach individual travelers in over 200 countries. It is essential for museums, cultural institutions or destinations to understand how they are perceived and described in these guidebooks as they are key marketing tools reaching a large audience before departure. Since 2005, Agenda has been conducting several guidebook studies for major European museums and cultural institutions on top selling guidebooks and travel websites.

Countries studied:

• France
• Belgium
• Germany
• the Netherlands
• United Kingdom
• Italy
• Spain
• USA

Aims of Mission:

• To analyse your positioning in key guidebooks
• To improve your visibility
• To increase awareness of your museum, cultural institution or destination

Methodology:

• To identify the top 5 to 10 guidebooks in the chosen countries
• To search the 3 key websites in these countries
• To audit the information found in each guidebook
• To analyse the content
• To give a colour copies of all covers and entries
• To provide editorial contacts
• To provide deadlines for the guidebook's next issue
• To provide recommendations to improve positioning and visibility
• To provide a full report

Fees:

The fee for a guidebook study is from 4.000€ per country. Agenda can provide a tailor-made quotation according to your needs.

If you are interested in a guidebook study for your museum or destination, please contact
Pascale Bousquet
Tel: + 33 1 49 95 08 06
e-mail: [email protected]