10 Guidebook Studies

AGENDA has now conducted over 10 guidebook studies for major European museums and destinations including the Victoria & Albert Museum and the National Gallery in London. With 68% of individual travelers using guidebooks in over 200 countries, it is essential to understand your visibility and positioning within this medium. AGENDA's study provides a ranking of guidebooks, editorial details, deadlines for the next printing edition, advertising rates, analysis of positioning and recommendations for improvements and updating the guidebooks.