The results of an exclusive survey conducted by Robert Jones, head of new thinking at Wolff Olins, at the Communicating the Museum conference in Venice last year, have now been published by Agenda. Robert asked the 300 participants to answer questions about branding and the results prove for some very interesting reading. Click on 'Get full results' to see what senior museum professionals from all over the world have to say on the subject.
Get full results
www.communicatingthemuseum.com