Museum of Contemporary Art Sydney


Theme: ‘The Art of Fundraising’



28 June – Conference Day 1

Culture Business 9:00am – 5:00pm

Host: Jewish Museum, NYC

Corporate membership: From brand alignment to mission fulfillment
In this session, learn how institutions of all sizes can adapt corporate membership to support their strategic goals while achieving greater fundraising success.
Speaker: William Cary, Senior Director for Annual and Corporate Giving, Barnes Foundation, Philadelphia

Keeping your Eye on the Ball Are new cultural building projects a distraction?
How Southbank Centre’s failed capital project led to a rethink about how to use the open spaces left behind and focus on what is most important – attracting new audiences.
Speaker: Chris Denton, Director of Marketing, Communications and Digital Strategy, Southbank Centre, London

The Shed: funding a new center for the performing arts
speaker: Margaret Hunt, Chief Development Officer, The Shed NYC

And the winners are…the artists, the museum and its sponsors! The Prix Elysée, a case study of an innovative public-private partnership
The Prix Elysée is a major international prize supporting artistic production in the field of photography, and is the result of a partnership between the Musée de l’Elysée (Switzerland) and Parmigiani Fleurier. Learn how to design and run a prize that helps all stakeholders take a decisive step forward.
Speaker: Pascal Hufschmid, Head of External Affairs, Musée de l’Elysée, Lausanne, Switzerland

The key to reaching out to Corporate Donors
How do we craft our messages to appeal to donor?  What resonates with corporate donors? Brand awareness, exclusive client engagement or fulfillment of Corporate Social Responsibility? Let’s make our case statement for support much clearer.
Speaker: Kola Luu, Director of Partnerships Development, National Gallery of Singapore


5:00pm Evening cocktail reception at the French Embassy.



29 June – Conference Day 2

Culture Business 9:00am – 5:00pm

Host: Museum of the City of New York

Measure the Impact :
Economic Impact Analysis reports
A university-led analysis will show us how to build the most effective report.

Never Waste a Good Crisis:
After a dramatic funding reduction from local government for 2018, how do you engage with corporate sponsors, private donors and the broader community to demonstrate its cultural value to the City.
Speaker: Sue Sinclair, Auckland Art Gallery, New Zealand

What does it mean to be an audience focused cultural organisation?
How focusing your mission on the lives of your community, careful listening and research, and major innovations can lead to increased attendance, diversity, and sustainable revenue.
speaker: Gary Stoppelman, Deputy Director for Marketing & External Affairs, Newfileds, Indianapolis

Cultivating Future Philanthropists: A New Mindset
In 2015 the School of the Art Institute of Chicago launched an initiative called MakeWork to cultivate future donors and board members among entrepreneurs and creative professionals. Find out how MakeWork turns students and alumni into mentors and donors.
Speaker: Kendra Foley, Executive Director, Individual Giving, School of the Art Institute of Chicago

After the Gift, the Fun Begins
This presentation will focus how to integrate the all-important aspect of stewardship into your practice and productivity. Together we will look at ways to surprise and delight donors, help your organization make a personal and emotional connection with the donors, and surpass their expectations.
Jill Westgard, Director of Development, Yale School Of Architecture and Yale School of Art

Tapping into American generosity – An introduction for foreign cultural institutions
In an effort to diversify their sources of funding, cultural institutions across the globe are launching campaigns targeting donors both at home and overseas. This session will provide an introduction to giving in the United States, explore key elements of the ‘American model of fundraising’, and highlight tips for foreign institutions seeking to reach out to U.S. based donors.
Jean Paul Warmoes, Executive Director, King Baudouin Foundation United States

How to build a unique American Friends program
Hanne Støvring, Executive Director, American Friends of SMK

Do you truly understand your donors ?
Conversation between CEOs of arts organisations and individual donors from all over the globe.


5:00pm Farewell drink

Program subject to change.