After bringing Communicating the Museum to Sydney in 2014, we were back in Australia to launch for the first time the international Culture Business conference in Sydney.
From 22-23 March, a 2-day programme at the Museum of Contemporary Art (MCA) united 200 international art, business and museum professionals in charge of sponsorship, finance, business development, memberships, boutiques and merchandising.
This great collaboration unveiled the key strategies of successful fundraising. How to launch a campaign which generates a buzz and high revenue? How to get private and public money? How much to ask and how to build a winning pitch?