After coming together to discuss engagement, dialogue and participation in recent editions of Communicating the Museum, it is now time for us to consider the museum’s personality and voice.
Cultural institutions are increasingly dynamic, inclusive and exciting actors. With the rise of social media, museums have defined unique personalities and adopted more direct voices. Recent years have seen rise to labs, takeovers and hackathons, encouraging diverse actors to bring museums to life in their own ways. How are these new voices and attitudes impacting the global conversation about cultural communication and visitor strategies? How can the museum tell great stories, inspire imagination and be fun while remaining true to its values and missions in education and conservation?
Behind the Scene Extension - A full day extension to explore the city's Cultural Offer and meet your local peers.