Field Museum

Conference Partners

Established in 1893, the Field Museum in Chicago is one of the leading natural history museums in the world with nearly 40 million artifacts and specimens in its collection – of which only 1% is on display at any given time.   While most people know the Field as a hub for ancient artifacts and dinosaur bones, not enough people know about the science behind the exhibitions, the scale of their behind-the-scenes collection, and the groundbreaking scientific work that the collections are able to fuel globally.

Learn how the Field Museum used is 125th anniversary as a galvanizing moment to tell the real story through positioning, identity and storytelling to transform it from a static museum to remembering the past, into a dynamic institution to define the future.