In order to remain relevant and continue engaging new and younger audiences, museums must incorporate digital technologies into their exhibitions and programming. But how many museums think about creating an app to use outside their museum and not related at all to the exhibitions?
The Fondation Louis Vuitton presents a playful app with a high sense of participation outside the Museum. It is called “Lucky Vibes”.
This application was designed to touch the distant audience of the culture. With its new Lucky Vibes app, the Fondation is appealing to a digitally experienced public.