Los angeles communicating the museum conference LACMA

Program

MUSEUMS BEYOND WALLS

The theme of Communicating the Museum’s 19th edition is “Museums Beyond Walls”. From 6 – 9 November 2017, 300 culture professionals debated the changing role of museums in our society.

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Photo : © Museum Associates/ LACMA

DISCOVER LOS ANGELES’ ART SCENE

Pre-conference day (optional)

09.30 am

Enter the quirky and unique world of the Museum of Jurassic Technology

Some people walk out of the Museum of Jurassic Technology with an epiphany; others simply wonder what the hell they just saw, but all agree that it is a worthy experience. Learn more
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Brunch at The Getty Villa

Enjoy a lovely brunch at The Getty Villa in Malibu. Learn more
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Docent led tour of the Villa and the collection

Discover the collection and explore the ancient architecture and gardens of a Roman villa during this guided tour.  Learn more
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Visit Cliff and Mandy Einstein's Private Collection

Join a very intimate and exclusive tour of the personal collection of contemporary and modern art patrons, Cliff and Mandy Einstein. Learn more
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06.30 pm

Friends' Reception at the Fitzpatrick-Leland House

Join the reception at The Fitzpatrick-Leland House at The MAK Center to network with fellow participants and discover L.A.'s culinary and architecture scene. Learn more
Speakers : Kulapat Yantrasast wHY
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08.30 am

REGISTRATION & PETIT DEJÉUNER

Come pick up your badge and delegate bag. Meet fellow delegates over a cup of coffee. Learn more
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BECOME LEADERS OF CHANGE

AM venue : Hammer Museum

09.00 am

Welcome to Communicating the Museum Los Angeles

Corinne Estrada, founder of Communicating the Museum welcomes you to Los Angeles for the 19th edition of the conference. Learn more
Speakers : Corinne Estrada Agenda
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Welcome to the Hammer Museum

Ann Philbin, Director of The Hammer Museum at UCLA will open the conference by sharing the museum's belief in the promise of art and ideas to illuminate our lives and build a more just world. Learn more
Speakers : Ann Philbin Hammer Museum at UCLA
Keynote

The New Faces of Arts Leadership in L.A.

Meet and learn from the directors of Los Angeles' latest cultural institutions. Learn more
Speakers : George Davis California African American Museum, Rachel Moore The Music Center , Allison Agsten The Main Museum, Jamie Manné Marciano Art Foundation, Jori Finkel Contributor to the New York Times and The Art Newspaper
Roundtable

Guided tour of "Radical Women: Latin American Art, 1960–1985"

Discover "Radical Women: Latin American Art, 1960–1985". The exhibition reappraises the contribution of Latin American women artists to contemporary art. Learn more
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Networking Lunch

Enjoy fresh, locally-sourced fare in the Hammer Museum’s tranquil courtyard. Learn more
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LEADING CHANGE

PM venue : The Getty Center

02.00 pm

Explore the unique architecture and gardens of the Getty Center

Enjoy the unique design elements, beautiful gardens, and open spaces during the visit.  Learn more
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Welcome to The Getty Center

Timothy Potts, director of the Getty Museum welcomes you to the Getty Center Learn more
Speakers : Timothy Potts The J. Paul Getty Museum
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Social Change in Mexico

Learn how Miguel Fernández Félix, Director of the Museo del Palacio de Bellas Artes in Mexico has been transforming his organisation.  Learn more
Speakers : Miguel Fernandez Felix Museo del Palacio de Bellas Artes, Selma Holo USC Fisher Museum of Art
Keynote

OPENSTAGE : MUSEUMS AS LEADERS FOR CHANGE

Learn from 5 museums professionals about how they are becoming leaders of change and training future leaders. Moderated by audience engagement maverick Adam Rozan.

1 - Corporations are people: How companies can help museums increase their relevance and cultivate the next generation of donors.

Learn how the Barnes Foundation realigned its corporate membership program to focus its outcomes on employee participation and professional development. Learn more
Speakers : Will Cary Barnes Foundation
Case Study

2 - Museums and cultural diplomacy

Discover how many museums today are using their expertise, their collections and their programs to become significant players in the world of cultural diplomacy. Learn more
Speakers : Shirani Aththas Australian National Maritime Museum
Case Study

3 - Beyond walls – behind bars. Young prisoners experience the museum

Kunsthalle Bremen offers a variety of community outreach programmes intending to create emotional links between the public and the museum. Learn more
Speakers : Hartwig Dingfelder Kunsthalle Bremen
Case Study

4 - Disrupting Museums: Startup Partnerships & Accelerators in the Cultural Sector

Museums look to the models of accelerators, incubators and coworking spaces to bring together entrepreneurs, hackers and cultural practitioners in hopes of driving innovation and generating new ideas. Learn more
Speakers : Brendan Ciecko Cuseum
Case Study

5 - Breaking through the fourth wall

Te Papa has begun a major 5-year transformation to remain relevant in a rapidly changing world. Learn how the museum is engaging its audiences in dialogue to develop deeper relationships and ensure relevance. Learn more
Speakers : Frith Williams The Museum of New Zealand Te Papa Tongarewa
Case Study

SOCIALLY ENGAGED ART

Social Engagement Done Right

Aaron Huey, Executive Director of Amplifier, Ernesto Yerena Montejano, Artist and Deborah Cullinan, CEO, Yerba Buena Center for the Arts, will share their social engagement and activism experience. Learn more
Speakers : Deborah Cullinan Yerba Buena Center for the Arts, Aaron Huey Amplifier, Ernesto Yerena Montejano Hecho Con Ganas , Reed Johnson Zócalo Public Square
Roundtable
06.30 pm

Behind-the-scenes visit of the Design Studio

During the opening night reception, delegates will have a behind-the-scenes opportunity to visit to the Getty Museum’s Design Studio. Meet members of the Getty’s design team and view samples of their work. Learn more
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Opening Night Party

Celebrate the start of the conference with a drink and nice conversation. Enjoy a lovely buffet dinner.  Learn more
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08.30 am

REGISTRATION & PETIT DEJÉUNER

Come pick up your badge and delegate bag. Meet fellow delegates over a cup of coffee. Learn more
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FOSTER INNOVATION

Venue: Natural History Museum of Los Angeles County

09.00 am

Welcome to the Natural History Museum of Los Angeles County

Dr. Lori Bettison-Varga, President and Director of the Natural History Museum of Los Angeles County will open the second day of the conference. Learn about the museum's mission to inspire wonder, discovery, and responsibility for our natural and cultural worlds. Learn more
Speakers : Lori Bettison-Varga Natural History Museum of Los Angeles
Keynote

What Is Entertainment, Anyway? Welcome to the Attention Economy

Marty Kaplan's keynote will explore the place of museums' messages in the attention economy we all inhabit, for better and worse.    Learn more
Speakers : Marty Kaplan Norman Lear Center
Keynote

OPENSTAGE: AUDIENCES AND CULTURE IN THE AGE OF INNOVATION

Moderated by Thomas Jorion, Manager of Havas 18 LA

1 - Museum in a Box: A radical new play on the old idea of a museum handling collection

Discover Museum in a Box an interactive, tactile product that gets museum objects and interpretation directly into people's hands. Learn more
Speakers : George Oates Museum in a Box
Case Study

2 - Providing content both on-site and beyond the building

Learn how the Smithsonian teamed up with Art Processors to provide a mobile application that could serve well both the on-site visitors, but also be of equal value to those unable to physically visit the space in Washington DC. Learn more
Speakers : Danielle Arama Art Processors
Case Study

3 - Data management and visualization for museums

Learn about data management and visualization with Wezitcamp, the open innovation lab for digital practices at the museum. Learn more
Speakers : Alexia Jacques-Casanova Wezitcamp
Case Study

4 - Visitor Engagement Strategy

Discover the simple framework for building robust Visitor Engagement Strategy, to help drive revenue and better connect with your visitors. Learn more
Speakers : Andrew Recinos Tessitura Network
Case Study

5 - Eye to Ear - best practices of an innovative digital project

Discover the app allowing blind and partially sighted people to fully participate in cultural activities. Learn more
Speakers : Wolfgang Schreiner NOUS
Case Study

6 - Turning your temporary exhibition into a VR experience

Learn why and how Jacob has decided to turn celebrated museum exhibitions into virtual reality experiences Learn more
Speakers : Jacob Koo VRt Ventures
Case Study

DEMO: AUDIENCES AND CULTURE IN THE AGE OF INNOVATION

12.00 pm

Meet entrepreneurs and innovators

Following the OpenStage session, we invite you to get insights into the latest innovations in the field.  Learn more
Roundtable

Workshop - Data management and visualization for museums

Wezitcamp, the open innovation lab for digital practices at the museum, will be hosting a workshop on data management and visualization. Learn more
Speakers : Alexia Jacques-Casanova Wezitcamp
Case Study

Workshop - Visitor Engagement Strategy Framework for Cultural Enterprises

Discover the simple framework for building robust Visitor Engagement Strategy, to help drive revenue and better connect with your visitors. Learn more
Speakers : Amalia Hordern Tessitura Network
Case Study

NETWORKING LUNCH

01.00 pm

EMBRACING INNOVATION

02.30 pm

1 - Embracing dialogue outside museum walls

The Canadian Museum for Human Rights explores human rights and creates an environment that promotes respect for others and encourages reflection and dialogue. How is this mandate fulfilled outside Museum walls? Learn more
Speakers : Angela Cassie Canadian Museum for Human Rights, Rhea Yates Canadian Museum for Human Rights
Case Study

2 - Influencer Marketing 101

Discover Los Angeles (the Los Angeles Tourism Board) has been collaborating with influencers for the past two years and has worked with more than 300 individuals that collectively reach more than 400 million people. Their most recent case study for PST: LA/LA will be presented, and you will walk away with an understanding of how to identify influencers and measure online influence. Learn more
Speakers : Bill Karz Los Angeles Tourism & Convention Board
Case Study

3 - SFMOMA’s First Year: Museum as Laboratory

Jenn Northrop, Director of Marketing and Communications will share the Year 1 Learnings and tell us what lies ahead. Learn more
Speakers : Jen Northrop SFMoMA
Workshop

4 - Surviving 130 Years (and Looking Forward to More)

This session will elaborate on the National Museum of Singapore's strategies on digital innovation. Learn more
Speakers : Jervais Choo National Museum of Singapore
Workshop

5 - Launching the Largest Museum of the Netherlands

Boukje Schaap, Museum Catharijneconvent and Astrid Jacobs, Fabrique, will take you inside the making of the Largest Museum of the Netherlands, a project opening the doors of Dutch churches for day trippers. Learn more
Speakers : Astrid Jacobs Fabrique, Boukje Schaap Museum Catharijneconvent
Case Study
03.45 pm

Collective Intelligence Exercise

Corinne Estrada will host a group exercise for you to exchange ideas and debrief the key learnings of the day.  Learn more
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BEYOND REALITY

Inside the making of Virtual Reality

Ryan Cummins, VR Supervisor at LEGEND, Maureen Towey, VR Producer at The New York Times and Australian Director, Daniel Askill will take you inside the making of “Take Flight”, a series of tributes to the ultimate Hollywood magic trick. Learn more
Speakers : Maureen Towey The New York Times, Daniel Askill Daniel Askill Production, Sarah Stiteler Legend, Will Maurer Legend, Robert Hernandez USC Annenberg School for Communication & Journalism
Masterclass

Museums embrace virtual reality

Gretchen Baker, NHMLA, and Sarah Stifler, MOCA, will tell you why you should (or shouldn't) embrace VR in your institution.  Learn more
Speakers : Sarah Lloyd Stifler MOCA, Gretchen Baker Natural History Museum of Los Angeles County, Robert Hernandez USC Annenberg School for Communication & Journalism
Roundtable

WHAT'S NEXT IN THE SILICON BEACH ?

Instagram Community

Kristen Joy Watts, Community Team, Art and Fashion Lead at Instagram will tell you how to create engagement and build your instagram community.  Learn more
Speakers : Kristen Joy Watts Instagram
Keynote

COCKTAIL AT HAUSER & WIRTH

06.30 pm

Cocktail at Hauser & Wirth

Enjoy a cocktail in the 100,000 sq. ft. former flour mill, the Globe Mills complex, which opened in 2016.  Discover the exhibits :  Kandors 1999 – 2011, Mike Kelley, and Ellen Gallagher Accidental Records Learn more
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DISCOVER DOWNTOWN LA'S CULINARY SCENE

08.00 pm

Dinner

Dine with your peers in LA's trendiest gourmet restaurants. Learn more
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08.30 am

REGISTRATION & PETIT DEJÉUNER

Come pick up your badge and delegate bag. Meet fellow delegates over a cup of coffee. Learn more
Social

UNDERSTAND LOCAL CONTEXT

Venue: Los Angeles County Museum of Art

09.00 am

Welcome to the Los Angeles County Museum of Art

Michael Govan, CEO and Wallis Annenberg Director will welcome the CTM17 participants to the Los Angeles County Museum of Art. Learn more
Speakers : Michael Govan Los Angeles County Museum of Art
Keynote

Community Outreach in the Performing Arts

This panel conversation will offer you a better understanding of how performance-based organizations, and the artists they engage, transform places and communities through their artistic practices. Learn more
Speakers : Aszure Barton Aszure Barton & Artists, Jörn Weisbrodt The Music Center, Ben Johnson City of Los Angeles Department of Cultural Affairs, Jodie Gates USC Glorya Kaufman School of Dance, d. sabela grimes USC Glorya Kaufman School of Dance
Roundtable

The institution as a citizen

Deborah Cullinan, Yerba Buena Center for the Arts, and Chris Denton, Southbank Centre, will present their institutions and how they have reinvented themselves with the primary goal of being a civic asset, a citizen institution, a place for dialogue. Learn more
Speakers : Deborah Cullinan Yerba Buena Center for the Arts, Chris Denton Southbank Centre
Face to Face

Continue the conversation

Participants will have the opportunity to continue the conversation and discuss several topics with senior professionals in the field.

1 - Art in the Age of Digital Transformation and Disruption

Participants will have the opportunity to continue the conversation and discuss several topics with senior professionals in the field.  Learn more
Speakers : Nancy Yoo Independent, Melissa Goldberg Independent
Roundtable

2 - Cultivating the next generation of donors

Following Monday's talk, join Will Cary, The Barnes Foundation and Michael Magnatta, Comcast, to continue the conversation about young donors.  Learn more
Speakers : Will Cary Barnes Foundation , Michael Elizabeth Magnatta Comcast Corporation
Roundtable

Workshops

1 - Museum as Startup

What are the communications challenges when opening a new museum? How to promote a collection without a building? Learn more
Speakers : Richard Cherry Academy Museum of Motion Pictures, Alex Capriotti The Main Museum
Case Study

2 - California Continued: A Case Study in Expanding Museum Audiences with Media 

Speakers : Richard West Autry Museum of the American West, Laura Purdy Autry Museum of the American West
Case Study

NETWORKING LUNCH

12.30 pm

Visits

Discover LACMA temporary exhibition and permanent collection Learn more
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Tours of The Academy Museum (Under Construction)

Visit the construction site of The Academy Museum and discover Renzo Piano’s design Learn more
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ENGAGING YOUR COMMUNITY

5 simultaneous case studies will present the best case studies in the field

02.30 pm
Case Study

3 - Staying Ahead of the Curve: The Guggenheim's approach to thinking globally and acting locally

Speakers : Renee Dumouchel Solomon R. Guggenheim Museum and Foundation, Sarah Eaton Solomon R. Guggenheim Foundation
Case Study

4 - LACMA's Community-based Initiatives

Speakers : Sarah Jesse Los Angeles County Museum of Art
Case Study

5 - International Collaboration and Audience Engagement

Go behind the scene on the V&A's pioneering partnership with Design Society in China Learn more
Speakers : Sarah Green Victoria and Albert Museum
Case Study

6 - #Howdoyoumuseum - Marketing User-Generated Content To Engage Audiences

Learn about #HowDoYouMuseum, an innovative destination campaign combining traditional and digital media. Learn more
Speakers : Kelsey A. Ziff NHMLA, Edgar I. Chamarro NHMLA, CJ Bruce Guru Media Solutions
Workshop

THE FUTURE OF ARTS JOURNALISM

Art criticism in the Instagram Age

Leading journalists and editors will examine the future of arts journalism Learn more
Speakers : Carolina Miranda Los Angeles Times, Jonathan Griffin Frieze, Juan Devis KCETLink Media Group, Mary Louise Schumacher Milwaukee Journal Sentinel
Roundtable

CELEBRATING THE BEST TALENTS IN THE FIELD

04.45 pm

IDCA Awards Ceremony

Clémence Ferry, project manager of the International Design and Communications Awards will present the winners of the 2017 edition of the awards. Learn more
Speakers : Clémence Ferry Agenda
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WHAT THE FUTURE HOLDS

What is the Museum of the Future?

Speakers : Shwetal Patel Kochi-Muziris Biennale, Ben Rawlingson-Plant Brunswick Arts Consulting
Keynote

Legacy. How do organizations consider the impact they make on their communities?

Learn about the LA 2028 post-Games planning and development with Brence Culp, Executive Director of Sustainability and Legacy. Learn more
Speakers : Brence Culp Los Angeles 2028
Keynote

GALA EVENING

06.30 pm

Visits

Visits of LACMA's temporary exhibitions and Pacific Standard Time: LA/LA exhibitions Learn more
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Evening Reception

Enjoy fantastic food, drinks and art.  Learn more
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EXPERIENCE DOWNTOWN LA

Post-conference day (optional)

09.30 am

Step 1 - The Geffen Contemporary at MOCA

Join us at The Geffen for a breakfast followed by a welcome speech by MOCA Research Assistant for Latin American Art, Bryan Barcena. Visit the PST LA/LA Exhibition: Adrián Villar Rojas: The Theater of Disappearance Learn more
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Step 2 - The (Future) Main Museum

The Main Museum's mission is to engage the public with the most important ideas of our time through the art of Los Angeles. Learn more
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Step 3 - Grand Central Market

Experience the diversity of Los Angeles culinary scene at Grand Central Market. Learn more
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Step 4 - Angel's Flight

Ride the newly restored Angel’s Flight (originally opened in 1901) from lower downtown to Bunker Hill. Learn more
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Step 5 - The Broad Museum

The Broad is a contemporary art museum founded by philanthropists Eli and Edythe Broad on Grand Avenue in downtown Los Angeles. Learn more
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Step 6 - Free visits

Let your feet guide you to MOCA Grand Avenue, The Music Center, including Walt Disney Concert Hall, The Music Center and the Cathedral of Our Lady of the Angels. Learn more
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Post conference networking drinks

05.00 pm

Drinks at The Standard

Join Miranda Carroll & John Giurini for a no-host farewell cocktail on the Rooftop of The Standard, Downtown LA. Learn more
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