The Cultural Services of the French Embassy in the United States‘ mission is to promote the best of French arts, literature, cinema, language and higher education across the US, being based in New York City and nine other key cities. The Cultural Services of the French Embassy in Los Angeles cover the whole American Southwest, i.e. Southern California, Arizona, Colorado, New Mexico and Southern Nevada. This area concentrates major players in the cultural and creative industries, as Los Angeles is the world capital of the film and audiovisual industries, but also a hub for the musical industry, contemporary art, video games, design, and fashion. The Cultural Services of the French Embassy in Los Angeles build partnerships between French and American artists, institutions and universities. The programs are offered either directly by the French Cultural Services or in conjunction with the Embassy’s non-profit partner FACE (French American Cultural Exchange).