What Is Entertainment, Anyway? Welcome to the Attention Economy

Tuesday 07 November
@ NHMLA
09:00 AM
Keynote

What Is Entertainment, Anyway? Welcome to the Attention Economy

 

Whether communicating culture, critical issues, or marketing, museums compete for audiences who are already barraged by information and entertainment. If engagement is the gold standard for communication, if impact is its mission, then attention is its currency. Marty Kaplan’s keynote will explore the place of museums’ messages in the attention economy we all inhabit, for better and worse. 

Speakers