5 – Launching the Largest Museum of the Netherlands

Tuesday 07 November
02:30 PM
Case Study

Boukje Schaap, Project Manager at Museum Catharijneconvent and Astrid Jacobs, Studio Director at design agency Fabrique, will take you inside the making of the Largest Museum of the Netherlands, a project opening the doors of Dutch churches for day trippers.


During the workshop part, we will help you determining the proposition for beyond walls projects based on the Blue Ocean Theory. We dare you to think in new ways to create new market spaces for your company to reach a larger and more diverse audience. Will you be the one creating that famous new concept?