4 – Surviving 130 Years (and Looking Forward to More)

Tuesday 07 November
@ Natural History Museum of Los Angeles County - Ground Floor, Temporary Exhibition Gallery
02:30 PM

The National Museum of Singapore has gone through many evolutions since it opened its doors in 1887. With its progressive spirit and outlook, the museum has significantly contributed to the growth of the arts and cultural scene of Singapore. In recent years, it has explored new ways of reaching out and engaging audiences from all walks of life, and is focused on building a museum-loving culture for Singapore. The museum has experimented with digital innovations in its exhibitions and has blended contemporary artistic endeavors to make its collection and content relevant to today’s audiences.

This session will elaborate on the museum’s strategies on digital innovation such as its first gallery dedicated to digital medium Gallery10, the introduction of a AR/VR enabling an architectural tour built on the Google Tango platform, and a Story of the Forest. Jervais will also speak about the museum’s strategy as a whole in reaching beyond its walls and how the collaboration between industry and creative endeavors play a key role in the museum’s future development.