3 – Staying Ahead of the Curve: The Guggenheim’s approach to thinking globally and acting locally

Wednesday 08 November
@ LACMA - Brown Auditorium
02:30 PM
Case Study

Since its founding, the Guggenheim has taken bold action to bring art and ideas to life, within and outside its walls. Radicalism is in our DNA. Whether hosting the largest open, anonymous, international design competition (Guggenheim Helsinki), increasing global access to contemporary art and artists (Guggenheim UBS MAP Global Art Initiative), interrogating the future of cities (BMW Guggenheim LAB), or commissioning site-specific interventions inviting New Yorkers to find respite in the “city that never sleeps”(stillspotting nyc), the Guggenheim extends its mission by inviting diverse audiences to encounter, interpret, and integrate art, architecture, and ideas into their lives.

This session will focus on The Guggenheim UBS MAP Global Art Initiative’s collaboration with the South London Gallery to present Under the Same Sun: Art From Latin America Today. Prioritizing community collaborations, artist-led interventions, niche education initiatives and a bold rethink of the project’s visual identity, MAP in London utilized the strengths of each organization to offer an exhibition and public programs that were meaningful to both local and global audiences.