Corporate giving traditionally makes up a small slice of museum fundraising and institutional resources. However, this approach to corporate engagement significantly undervalues how companies can help museums achieve their goals. In 2015 the Barnes Foundation realigned its corporate membership program to focus its outcomes on employee participation and professional development. By considering companies as collections of people, it tapped into a new base of visitors and members while increasing the museum’s relevance and its bottom line.
This session will explore the ways in which museums can use their assets and expertise to meet the growing social and professional needs of companies.