Museum Hack Communicating the Museum Conference


CTM16 Québec
 15 – 19 November 2016

Engagement, embracing participation

Engagement is now at the core of many departments in cultural institutions. This shift can be found in the digital strategy and educational activities but also in the way institutions are more open to interdisciplinary and inter-institution collaborations.

At CTM16 Quebec, we will discuss how to engage visitors both on site and online, how to engage your community, how to involve sponsors, how to create meaningful engagement and how to encourage visitors and partners to become advocates.

Download the pdf version of the programme

Engagement starts within the organisation

How do you engage with your team? How do you interact with other departments? How can employees feel passionate about their jobs? Learn from the best case studies and new trends in the field.

02.00 pm

Express, empower and embody – how staff engagement is key to museum success

How do you keep everyone motivated when budgets are tight and everyone is feeling the pressure? By engaging staff with your organisation’s offer, vision, values and purpose, and empowering them to express these ideas in everything they do. Learn more
Speakers : Eleanor Appleby Jane Wentworth Associates

Stop Meeting, Start Playing! A Simple Tool for Staff Engagement

How do you reconnect your team members with the purpose of their work and foster innovation and improve internal communications? Join Pascal Hufschmid to learn about the new managerial tool he developed to run his department differently. Learn more
Speakers : Pascal Hufschmid Musée de l'Elysée

Brand Champions, Leading change from the ground up

Discover the Philadelphia Museum of Art brand engagement program. Learn more
Speakers : Chessia Kelley Philadelphia Museum of Modern Art
Case Study

Welcome Reception at the Château Frontenac

06.30 pm

Welcome Reception

Join us for the CTM16 Quebec Welcome Reception in one of the city's emblematic cultural institutions. A perfect opportunity to network and meet your local peers. Learn more

Ready to be engaged?

09.00 am

Passion and Placemaking : The Return on Engagement

Join Amahl Hazelton, Head of Communications to learn how Moment Factory became the one-stop shop for experiences that thrill, surprise, and amaze audiences. Learn more
Speakers : Amahl Hazelton Moment Factory

Museums are F***ing Awesome: Attracting and Keeping Millennial Audiences

Through private museum tours Museum Hack is constantly experimenting with new methods of engagement that shake up the traditional museum experience and appeal to a variety of new audiences. Learn more
Speakers : Ethan Angelica Museum Hack

Group exercise powered by Museum Hack

Museum Hack will get the conference going with a high-energy, totally-hack-y, meet-and-greet opportunity. Get ready for the most awesome networking experience… of your life. Learn more
Speakers : Ethan Angelica Museum Hack

Build win-win partnerships

Will.I.Am and the Louvre, an unlikely collaboration?

Anne-Laure will share the story of the encounter between entertainer and creative innovator, Will.I.Am, and the Louvre. Learn more
Speakers : Anne-Laure Beatrix Musée du Louvre, Adel Ziane Musée du Louvre

Partnerships workshops

These workshops will present best practices in partnerships. What are the new models of collaboration? How do you build and maintain a partnership? How do you ensure that your partnership is meaningful and sustainable? and how do you work together to gain mutual benefits? Find the answers during these workshops

12.00 pm

1 - The Mystique of Mapplethorpe: Engagement across Two Museums

Presenters discussed their collaboration and lessons learned in bringing Mapplethorpe’s work to new audiences, all while managing the exhibition branding, media relations, donor relations, social media, and marketing. Learn more
Speakers : Jessica Youn Los Angeles County Museum of Art (LACMA)., Alexandria Sivak J. Paul Getty Trust

2 - Lumière sur l'art - When city partners become art ambassadors

The Musée national des beaux-arts du Québec wished to be fully involved in its community so that Québec art would ripple beyond its walls. To make this possible, the museum built partnerships with the city and its neighbors, reaching new audiences via innovative projects. Learn more
Speakers : Maude Lévesque Musée national des beaux-arts du Québec, Jean-Pierre Bédard SDC Montcalm (Quartier des arts)

3 - Why Youtube videos are key to engaging Millennials

Launched in January 2016, the goal of the project « Carte Blanche aux Youtubers » was to engage dialogue with Youtube's viewers. Discover how this win-win partnership with YouTubers offered the Louvre a new way to deliver content on its collections and events. Learn more
Speakers : Adel Ziane Musée du Louvre

4 - Engaging communities in a participatory approach

In order to create the reference exhibition This Is Our Story. First Nations and Inuit of the 21st Century, Musée de la civilisation, in partnership with La Boîte Rouge vif, launched an extensive collaboration with the ten First Nations and the Inuit who live in Québec territory. Learn more
Speakers : Caroline Lantagne Musée de la Civilisation

New technologies, engagement's best allies

These workshops will present best practices in digital engagement via videos, social media and robots!

02.00 pm

1 - Original content : engaging co-workers and artists

The MNBAQ has decided to use digital technology to create an entirely new communication space, in which the general public can connect with the Musée’s collections in hitherto unseen ways: video production. Learn more
Speakers : Marie-Hélène Raymond Musée national des beaux-arts du Québec

2 - More than a Pen

Cooper Hewitt’s Pen is an interactive device allowing visitors to collect and design objects in gallery and access them online afterward. It's received global acclaim for innovation, but how do visitors really engage with it? Learn more
Speakers : Wendi Parson Cooper Hewitt, Smithsonian Design Museum, Gerri Morris Morris Hargreaves McIntyre

3 - The Pros and Cons of communicating and engaging through social media

The workshop aims to give examples of two of the Museums own experiences of Social Media uses and gives ideas of how useful but also how difficult it is to manage its outcome. Learn more
Speakers : Maren Krumdieck Natural History Museum, London

4 - Taking a step further in your relationship

Through social media and other efforts many instituions have built up much closer and indeed “friendlier” ties to guests and online users. But how to build on this new relationship? Learn more
Speakers : Rine Rodin SMK – The National Gallery of Denmark

Collective intelligence exercise

03.15 pm

Piece of puzzle - Group exercise

Participants will be invited to debrief on the workshops they attended. After sharing their key learnings in groups, Corinne will ask delegates to share their ideas and feedback. Learn more
Speakers : Corinne Estrada Agenda

Embracing the culture of engagement

03.30 pm

The path for MoMA: How to refresh a legacy brand 

MoMA recently teamed up with strategic consultancy Co:Collective to create new ways to engage a new generation of culture lovers, while enhancing the museum's experience. Learn more
Speakers : Kim Mitchell The Museum of Modern Art, New York, Tiffany Rolfe co:collective

Open-mindedness and enriching cultural experience

Learn about the Museum’s engagement and fundraising programme, inviting visitors to have an active role in the museum. Learn more
Speakers : Danielle Champagne The Montreal Museum of Fine Arts

An evening at the Musée national des beaux-arts du Québec

06.00 pm

A unique architectural experience

Join Line Ouellet, Executive Director and Chief Curator, of MNBAQ and architectural firm OMA as they present the new Pierre Lassonde pavilion, the fourth building of the Musée national des beaux-arts du Québec (MNBAQ). Learn more
Speakers : Line Ouellet Musée national des beaux-arts du Québec, Shohei Shigematsu OMA

Visit of the Musée national des beaux-arts du Québec

Visits of the permanent collection and exhibitions will allow the CTM16 participants to discover the collection of the museum, more than 38,000 artworks dating from the 17th century to the present day. Learn more

Gala Dinner

Join us for the CTM16 Québec Gala Dinner at the Musée national des beaux-arts du Québec. Learn more

Engaging specific audiences

08.30 am

Reinventing the Museum in China

Ever wondered how to engage with Chinese audiences? Join Presca Ahn, Director of M WOODS at CTM16 Québec to learn how the museum is engaging its local audiences while aiming to be a truly international contemporary art museum in China. Learn more

Engaging specific audiences

Are you China ready ?

Corinne Estrada, Anne Laure Beatrix and Pierre Yves Lochon shared their insights to get you China ready! Learn more
Speakers : Corinne Estrada Agenda, Anne-Laure Beatrix Musée du Louvre
10.00 am

1 - Minecraft your museum

How can Minecraft be used by museums and other organisations to engage young people with their exhibits and brand? Learn more
Speakers : Adam Clarke Minecraft - Microsoft

2 - How Rio museums are reaching out to disadvantaged communities

The Museum of Art of Rio (MAR) and the Museum of Tomorrow have developed specific actions to engage with surrounding communities - many of them poor and traditional favelas of the city. Find out out how The Roberto Marinho Foundation managed to reach out to people who had previoulsy never visited museums. Learn more
Speakers : Hugo Barreto The Roberto Marinho Foundation

3 - Audiences: maintaining the loyal, gaining the new

This case study will show you how the Opéra National de Paris managed to conquer new publics without loosing their core audience. Learn more
Speakers : Marylou Johnston Dream On, Fabrice Gueneau Dream On

4 - Communicating with seniors through memories

The Musée de la civilisation wished to continue its commitment to society with a project for senior citizens living in public nursing homes, created in collaboration with the health and social services network. Learn more
Speakers : Lucie Daignault Musée de la Civilisation

5 - Reviving cities through urban interventions

Urban interventions and interactive installations are becoming popular initiatives in cities looking to revive their public spaces. Learn more
Speakers : Fady Atallah Infinite City

A new model

Find out what engagement model is right for you with these workshops

11.15 am

1 - Building Bridges in Turbulent Times: Empathy at the Core of Museums

How can museums evolve to serve audiences in an environment marked by continuous disruption and ever‑present change? Learn more
Speakers : Jon Carfagno Grand Rapids Art Museum, Adam Rozan Smithsonian’s National Museum of American History

2 - Involving 24,000 Canadians in your History Hall

This presentation will provide an overview of the CHH's Engagement Matrix, highlighting the findings, benefits, and challenges to extensive engagement in the development of a major history exhibition. Learn more
Speakers : Lisa Leblanc Canadian Museum of History

3 - Lost in Transition

This workshop will explore a number of case studies- exhibitions and public engagement installations, which have attempted to reinforce the civic role of the museum in the engagement age Learn more
Speakers : Daniel Meyers Plus and Greater Than, Traci Sym Plus and Greater Than

4 - Turning engagement into sales

How can we talk to a new audience, make them engage with your brand and transform their interest in sales? From a marketing perspective, engagement is one of the toughest metric to measure and evaluate. Learn more
Speakers : Aude Mathey Cirque du Soleil 
01.30 pm

World Café - Finding the answers together

We will open the conference with a collective exercise to identify what Engagement means in the cultural world and the challenges that it represents. Learn more
Speakers : Corinne Estrada Agenda

Making true connections with your communities

Hear from Adam Reed Rozan on how the model of engagement offers many opportunities and encourages necessary experimentation in our institutions. Learn more
Speakers : Adam Rozan Smithsonian’s National Museum of American History

Unearth the deeper mission of your organisation

This talk looks at the collaborative process that Bruce Mau Design uses to work with leading creative and cultural institutions worldwide. Learn more
Speakers : Hunter Tura Bruce Mau Design

IDCA Awards Ceremony

The awards ceremony of the 2016 edition of the International Design and Communications Awards. Learn more
Speakers : Clémence Ferry Communicating the Arts

Farewell evening at the Musée de la Civilisation

06.00 pm

Visit of the Musée de la Civilisation

Discover the National Collection and visit the temporary exhibitions "La bibliothèque, la nuit" et "25 × la révolte!" Learn more

Farewell Cocktail

Join us at the Musée de la Civilisation for the Québec Farewell Reception. Stephan Laroche, Director, will present the Musée de la Civilisation, a place of knowledge and ideas. Learn more

Explore Québec's cultural scene

09.00 am

Le Monastère des Augustines, a renewed commitment

Discover Le Monastère des Augustines, a unique concept, blending culture, heritage and holistic health, through an interactive guided visit. Learn more
Speakers : Ariane Blanchet-Robitaille Le Monastère des Augustines, Isabelle Duchesneau Le Monastère des Augustines

An afternoon at The Montréal Museum of Fine Arts

02.00 pm

The Museum for everyone, everywhere and in every way!

Discover ÉducArt – the online educational and collaborative resources of the Montreal Museum of Fine Arts Learn more
04.30 pm

The MMFA embraces digital technology

The MMFA is continuing to develop its digital strategy with the aim of offering its various audiences tools adapted to their needs so they can access the most up-to-date information about our exhibitions, cultural activities, concerts and events. Learn more
05.15 pm

Guided visits

Discover the permanent collection of the museum and the temporary exhibition "Focus: Perfection Robert Mapplethorpe" during 2 guided visits. Learn more
06.30 pm

Cocktail Reception at The Montreal Museum of Fine Arts

Join us in the MMFA new Pavilion for Peace for a cocktail reception. Learn more

The Musée d'art contemporain de Montréal

The second part of the Montréal's extension will take place at The Musée d’art contemporain de Montréal.

09.30 am

Welcome to the MAC

Anne-Marie Barnard, Director, Communications, Marketing and Foundation presented the renewed vision of the MAC, the various strategies and tactics implemented to increase visitors attendances and stimulate their engagement with the Museum. Learn more
Speakers : Anne-Marie Barnard Musée d’art contemporain de Montréal

Learn about La Biennale de Montréal

The morning session will begin with a presentation of the Montréal Contemporary Art Biennale. Learn more
Speakers : Sylvie Fortin Biennale de Montréal

Visit of La Biennale de Montréal

Visit La Biennale de Montréal installations at the MAC. Le Grand Balcon [The Grand Balcony], the 2016 edition of La Biennale de Montréal, explores an unusual question: is hedonism possible today? Learn more
Speakers : Sylvie Fortin Biennale de Montréal

Icing on the cake - Cirque du Soleil

02.30 pm

Discover the Cirque du Soleil studios and workshops

To end CTM16 Québec with a bang Agenda has organised an exclusive visit of the Cirque du Soleil studios. REGISTER NOW FOR THE TOUR Learn more