Museum Hack Communicating the Museum Conference

Unearth the deeper mission of your organisation

Thursday 17 November
@ Québec Convention Centre
01:30 PM

This talk looks at the collaborative process that Bruce Mau Design uses to work with leading creative and cultural institutions worldwide. Breaking the traditional divide between agency and client, BMD uses a pop-up studio within the client’s space, to bring an intensive, immersive workshop that rapidly provides a strategic collaborative direction.

Looking at the process behind the new visual identities of the John F. Kennedy Center for the Performing Arts and the V&A Museum in Shenzhen, BMD CEO Hunter Tura will explain how this helps unearth the deeper mission of organisations and keeps them engaged throughout the collaboration.