Museum Hack Communicating the Museum Conference

3 – Audiences: maintaining the loyal, gaining the new

Thursday 17 November
@ Monastère des Augustines
10:00 AM

Founded in 1669,  l’Opéra de Paris is the primary opera company of France with a strong base of subscribers and followers. In 2015, the newly appointed  president faced a new challenge: How l’ONP  can conquer new publics who are not inclined to go to the Opéra without loosing its core audience of passionates ?

By nominating its new president Stephane Lissner, l’Opéra National de Paris’s goal and ambition was to bring this prestigious cultural institution into the 21st century. This case study will show you how, awit the help of branding & communication agency Dream On, the OPN has completely recast its communication strategy through its visual identity, its media communication, its digital ecosystem and its editorial content. L’Opéra de Paris was awarded “Advertiser of the Year 2016” by Le Club des DA, first time this prestigious award is given to a cultural institution.