Museum Hack Communicating the Museum Conference

4 – Turning engagement into sales

Thursday 17 November
@ La Chapelle du Musée de l'Amérique francophone (MAF)
11:15 AM

How can we talk to a new audience, make them engage with your brand and transform their interest in sales? From a marketing perspective, engagement is one of the toughest metric to measure and evaluate. However, by relying on the proper partners, you might be able to talk to different publics and gain their adhesion.

At Cirque du Soleil, Aude Mathey is always testing new ideas and campaigns to create interest in new audiences, increase sales on the long term and develop the Cirque’s fanbase. With a continuous perishable inventory, with 8 shows touring all over the globe and an aging public, she will share some of her ideas, that hopefully will resonate with some of your challenges.