4.2 Weaving together an exhibition – Contemporary Muslim Fashions breaks through at the de Young museum

Monday 17 June
03:00 PM
Case Study

The case study will lay out the unprecedented internal and external collaborative efforts undertaken to organize and promote Contemporary Muslim Fashions, the first exhibition to explore the nature of Muslim dress worldwide. Aiming to overcome fear and preconceived notions and instead conjure curiosity to explore, teams across the Curatorial, Education, PR, Social Media, Marketing and Visitor Services departments came together. Externally we partnered with other SF institutions, fashion historians, over 50 designers, artists and influencers from across the world, top fashion photographers, international PR professionals, and representatives from the local and global Muslim community.