It takes a village: growing a successful brand when everything else is shifting

Monday 17 June
@ Statens Museum for Kunst
11:15 AM

Festivals are inherently ephemeral. When venues aren’t owned, programming changes every year and even your core staff is mostly seasonal, how do you retain a clear brand identity and generate box office success?

With references to the impact of collaboration and partnerships, Edinburgh International Festival’s Marketing Director, Tina Walsberger delves into the art of maintaining a successful arts brand and a healthy box office in an environment when everything is constantly shifting.