1.1 Extraordinary Wagner experience in the Hungarian capital

Tuesday 18 June
@ Lousiana Museum
03:30 PM
Case Study

The Budapest Wagner Days, the world-famous opera festival of Müpa Budapest- one of the best known cultural brands in Hungary and one of the most modern cultural institutions of Central Europe- has come up with a unique, award-winning brand identity for the event series in 2018/19.

As a result of a truly exceptional collaborative process, the new design and visual elements were created from the guiding themes, leitmotifs of Wagner’s operas by using a special sound analysis software.

It is not only the branding – and the collaborative way it was created – that incorporates modern and innovative approaches, but also the visions on stage and the unique atmosphere that surrounds the festival in and outside of the concert hall.

Speakers