We live in a truly participative age – co-creation, cooperation and collaboration are the new language of the cultural sector. Cultural organisations are shifting – becoming more social, communicative spaces. Institutions are becoming more porous – operating inside and outside their walls, missions and traditions. In this keynote Niels will discuss the implications for both artistic practice and cultural policy in how we communicate with and engage audiences. The keynote will discuss the latest trends in audience engagement by using case studies and project examples from a range of international context.