2.2 “Old things”, new audiences, local artists, bicycles – and winning the America’s Cup

Monday 17 June
@ Statens Museum for Kunst
03:00 PM
Case Study

Partnerships are fundamental to enabling co-creation of new experiences and exhibits and to engaging new audiences.

MOTAT is New Zealand’s national transport and technology museum. Historically seen as a place of ‘old things’ intensive effort has been applied to brand repositioning, partnerships and attracting new audiences and deepening engagement through co-created experimental events and exhibits.

Chris will share 2 projects she implemented at MOTAT, as inspiring examples for co-creation and partnership between a cultural organisation and the city.