4.2 Vincent on Friday. The perfect formula to stay relevant for the young audience?

Tuesday 18 June
@ Lousiana Museum
12:45 PM
Case Study

For 15 years and counting, the Van Gogh Museum has made dedicated efforts to cater for the young adults target group. The museum uses co-creation and substantive partnerships to develop new ways of highlighting the collection and its modern-day relevance, and of inspiring the target group. Using our monthly Friday evening events for young adults (called Vincent on Friday) as a case study, I will share our best practices, but also our failures. My aim is to offer insight into whether our Vincent on Friday methodology is indeed a perfect formula to help museums to stay relevant for young audiences.