The Olympic Museum, Switzerland

Museums and Institutions
International Press Campaign and Digital Strategy since 2013

The Olympic Museum (TOM) in Lausanne is managed by the Olympic Foundation for Culture and Heritage. After two years of renovations, they reopened to the public in 2013.  As a Museum specialised in sports, they also wished to increase their international profile in culture.

TOM appointed Agenda to manage their digital and international PR strategy, organise PR events with KOL (Key Opinion Leaders) and develop their brand within the museum world.

For the past 3 years, Agenda has developed a series of new communication tools for the Museum including ‘the ideal calendar’ and secured international coverage including features in the most prominent print and online media, TV and radio programmes worldwide, such as L’Equipe, Le Figaro,  Le Progrès, Sport & Style, Télérama, Air France MagazineThe New York Times, Il Corriere della Sera, La Stampa,  The Guardian, Athletics WeeklyThe Culture Trip, Dare, Süddeutsche Zeitung, Télématin (France 2 TV), France 3 Alpes, Le Dauphiné Libéré.

In 2017, Agenda will continue to conduct the international campaign for the Olympic Museum with a strong focus on China, Korea and Japan.

For more information about our Olympic Museum campaign please contact Pascale Bousquet

www.olympic.org/museum

Le Musée Olympique Lausanne, 2013 - Vue intérieure. Exposition permanente au Niveau +1. L'espace "Le Mouvement olympique: un idéal en marche".