7th International Communicating the Museum Conference
New Media for New Audiences: How to reach wider audiences and improve the visitor experience

The 7th conference in Madrid was a fantastic event. The best conference we have had with a record attendance of 244 delegates coming from all over the world, including for the first time this year, participants from China, Taiwan, Russia and Bulgaria.

The subject was dense. We were inspired by our chairman Will Gompertz, Director of Tate Media, with his explanations on how new media engages audiences successfully; Mario Tascon, Director of Content of elpais.com, with his sociological approach of the world of new media; and Vicent Argudo, for his dynamic presentation of guerrilla marketing techniques in the online business. Nancy Proctor coming from the US also gave us a very stimulating view about future trends of new technologies in museums. They were all passionate about new media and filled our heads with many new ideas.

Have a lovely summer and I hope to see you again next year!

Corinne Estrada
Director, Agenda