6th International Communicating the Museum Conference
Building Partnerships : How to enlarge audiences
PROGRAMME 2006
THE CHAIRMAN'S WORD
Arthur Cohen, Chairman for the 6th Communicating the Museum Conference
www.laplacacohen.com
This year's Communicating the Museum Conference was promising to be the most invigorating ever. With experts and practitioners from around the world sharing examples of best practices in cultural partnerships, we had a unique opportunity to discover what's new and learn what works. Beyond the schedule of programmes, the Conference has also become a unique forum for museum professionals to get to know one and other, and establish a network of colleagues whose support and expertise is invaluable, well beyond the conclusion of the Conference itself. I was extremely pleased to be serving as Chairman for this year's conference, and having the opportunity of meeting you all.
Arthur Cohen - July 06
Wednesday 5 July 2006
| 16.00 - 19.00 | Registration: NH Atlanta Hotel |
| 19.00 - 21.00 | Welcome drink reception at the New York Hotel www.hotelnewyork.nl |
Thursday 6th July: Learning from OUTSIDE
The best marketing practices from outside industries. World experts will present their own examples of partnerships.
| 08.30 - 09.00 | Opening of the Conference at the Wereldmuseum Start to meet your fellow participants. Coffee will be available. www.wereldmuseum.nl |
| 09.00 - 09.15 | Partnership: A world of human relationships Corinne Estrada, Director of Agenda and organiser of the Communicating the Museum Conference opened the conference www.agendacom.com |
| 09.15 - 09.30 | Rotterdam: A city on the move and at the core of partnerships Angela Riddering, Project Manager for Gemeente Rotterdam welcomed Agenda and conference participants to Rotterdam. www.dkc.rotterdam.nl Welcome by Stanley Bremer, Director, Wereldmuseum |
| 09.30 - 10.00 | CHALLENGES IN CULTURAL AUDIENCES Arthur Cohen, Director of LaPlaca Cohen and Chairman of the 6th Communicating the Museum Conference talked about recent research studies from the United States to identify emerging trends and changes in the attitudes and behaviours of those who participate in cultural activities. |
| 10.00 - 10.30 | EVENT- THE DUTCH EXAMPLE : REMBRANDT 400 THE POWER OF PUBLIC PRIVATE PARTNERSHIPS Keynote Speech Drs. Gerben Baaij, Business Development Manager, Netherlands Board of Tourism Conventions and Governing Board Member of the Foundation Rembrandt 400 (The Netherlands) shared his experience and talked about he used partnerships to make the Rembrandt a huge European success. www.holland.com/rembrandt400 |
| 10.30 - 11.00 | Debate and Question Time Drs Gerben Baaij was joined by Ed de Heer, Director of the Rembrandthuis. This debate was chaired by Arthur Cohen. |
| 11.00 - 11.30 | Coffee Break |
| 11.30 - 12.00 | MARKETING VISION: LONG TERM POSITIONING WITH YOUR PARTNER Keynote Speech Marc Sands, Marketing Director, Guardian Newspaper Ltd (UK) talked about how one of the most innovative UK media uses partnerships to interact with the cultural sector and museums. www.guardian.co.uk |
| 12.00 - 12.15 | Question time |
| 12.15 - 12.30 | Introduction of the Case Studies Arthur Cohen introduced the six afternoon case studies |
| 12.30 - 13.30 | Lunch at the Wereldmuseum |
| 13.30 - 14.00 | Walks to Case Studies escorted by Agenda and museums guides |
| 14.00 - 17.00 | "OUTSIDE"
6 Case Studies: outside industries experts presented their experiences to groups of 20 to 30 delegates in which active participation, sharing of experiences and debate was required. There was two sessions of six case studies allowing delegates to participate in two out of a choice of six specialist presentations. Case studies were held in: Schielandshuis (www.hmr.rotterdam.nl) , Harbour Museum (2 case studies) (www.buitenmuseum.nl/havenmuseum), Maritiem Museum (2 case studies) (www.maritiemmuseum.nl) , Stadhuis (www.rotterdam.nl). Format: Each case study had an outside industry expert who gave a 20 minute presentation. The delegate discussion group - questions and debate - was mediated by a chairperson. Confirmed titles and speakers for the Case Studies:
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| 14.00 - 15.00 | Case Studies - 1st Session |
| 15.00 - 16.00 | Visit to museum hosting the case study and transfer to second session |
| 16.00 - 17.00 | Case Studies - 2nd Session |
| 17.30 - 18.30 | Optional: Open Forum at the NH Atlanta Bar (pay bar) Free time for a drink and meet fellow delegates. |
| 19.15 - 23.00 | Gala Dinner at the Stadhuis |
| 19.45 | Welcome speech was given by Orhan Kaya - Alderman of the City of Rotterdam |
Friday 7th July: Learning from INSIDE
Experiences from within the museum world.
| 08.30 - 09.00 | Welcome coffee at the Kunsthal Rotterdam |
| 09.00 - 09.15 | Corinne Estrada welcomed all delegates to Day 2 Welcome by Wim Pijbes, Director, Kunsthal Rotterdam Damien Whitmore announced to the participants the creation of the IMCA price. |
| 09.15 - 09.45 | Essential debriefing of the Case Studies from Day 1 was given by Arthur Cohen and each chairmen. |
| 09.45 - 10.00 | Walking to Case Studies "INSIDE" 6 Case Studies: museums experts presented their experiences to groups of maximum 40 delegates in which active participation, sharing of experiences and debate was required. There was two sessions of six case studies allowing delegates to participate in two out of a choice of six specialist presentations. Case studies were held in: NAI Nederland Architectuurinstituut (www.nai.nl), Chabot Museum (www.chabotmuseum.nl) and Natuurmuseum (www.nmr.nl). Format: As DAY 1, each case study had a "Speaker" who gave a 20 minute presentation. The remainder of the Case Study was devoted to questions and debate. This was mediated by a "Chairperson". Confirmed titles of the Case Studies:
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| 10.00 - 11.00 | Case Studies - 1st Session |
| 11.00 - 11.30 | Walking to second session. |
| 11.30 - 12.30 | Case Studies - 2nd Session |
| 12.30 - 13.00 | Walking to NAI (Nederland Architectuurinstituut) |
| 13.00 - 15.00 | Workshop Lunch with international Tour Operators |
| 15.00 - 15.45 | Icono the new TV channel gave a special presentation of its concept and programmes. Debate Panel was chaired by Arthur Cohen and to include speakers from Day 2 |
| 16.00 - 17.30 | Guided Architectural Tour by bicycle or on foot was given in various languages. Rotterdam in no time - the architectural excursion by bike Sculptured city - art in public spaces tour alongside art in public spaces on foot |
| 17.30 - 18.00 | Farewell Drink at the Kunsthal Rotterdam |
| Evening | Agenda will be celebrating the end of the conference. Any participants staying on Friday night will be very welcome to join us on a Rotterdam night out |
Complete Programme of the Conference (pdf format)
