Thursday 6th July: Learning from OUTSIDE
The best marketing practices from outside industries. World experts will present their own examples of partnerships.

• 1. WHAT'S ART GOT TO DO WITH IT?
  SPONSORING THE MUSEUM: EXAMPLE OF A WORLD WIDE BRAND
  Speaker: Thomas Girst, Head of Cultural Communications, BMW Group (Germany)
  SYNTHESIS (80Ko) PRESENTATION (1,4Mo)
• 2. THE POWER OF THE BIG BANKS: OUTSIDE MONEY
  Speaker: Lies Boelrijk, Communication Director, Rabbobank (The Netherlands)
  SYNTHESIS (69Ko) PRESENTATION (1,8Mo)
• 3. NEW MEDIA: HOW TO USE NEW TOOLS TO REACH UNTAPPED AUDIENCES
  Speaker: Michael Bas, Marcus Vlaar, Hans Wessels, Hootchie Cootchie (The Netherlands)
  SYNTHESIS (54Ko)
• 4. TRAVEL: HOW TO CATCH INTERNATIONAL AUDIENCES
  Speaker: Jean Michel Dancoisne, General Manager, Thalys International (Belgium)
  SYNTHESIS (49Ko) PRESENTATION (450Ko)
• 5. MEDIA: WHERE DO MUSEUMS FIT IN?
  Speaker: Marc Sands, Marketing Director, Guardian Newspaper Ltd (UK)
  SYNTHESIS (44Ko) PRESENTATION (6,2Mo)
• 6. MEMBERSHIP SCHEMES
  Speaker: Edson Hato, ING (The Netherlands)
  SYNTHESIS (50Ko) PRESENTATION (1,5Mo)

Friday 7th July: Learning from INSIDE
Experiences from within the museum world.

• 1. PERMANENT COLLECTIONS & LONGTERM PARTNERS: DIVERSIFYING THE AUDIENCE
  Speaker: Will Gompertz, Director of Communications, Tate (UK) and a representative from UBS Bank
  SYNTHESIS (51Ko) PRESENTATION (1Mo)
• 2. PROGRAMMING EXHIBITIONS AND DISPLAYS: BUILDING AND WIDENING AUDIENCES
  Speakers: Damien Whitmore, Director of Public Programmes and Nicole Newman, Head of Corporate Partnerships, Victoria and Albert Museum (UK)
  SYNTHESIS (50Ko) PRESENTATION (7Mo)
• 3. INTERNET : A NEW NETWORK OF PARTNERSHIPS
  Speakers: Teresa Pérez Jofre, Head of Communication Department and Javier Espadas, IT Manager, Fundación Colección Thyssen-Bornemisza (Spain)
  SYNTHESIS (44Ko) PRESENTATION (1,2Mo)
• 4. SLEEPING WITH THE ENEMY: TURNING MARKET CANNIBALISATION INTO MARKET GROWTH
  Speaker: Rose Hiscock, Manager Marketing and Communications, Museum Victoria Australia (Melbourne, Australia)
  SYNTHESIS (47Ko) PRESENTATION (4,4Mo)
• 5. EVENTS: HOW TO MAXIMISE ON CURRENT EVENTS - THE DA VINCI CODE EXAMPLE
  Speaker: Jean-Marc Terrasse, Director of the Auditorium, Louvre (France)
  SYNTHESIS (54Ko) PRESENTATION (57Ko)
• 6. BUSINESS PARTNERSHIPS: MAKING YOUR PARTNER MONEY
  Speaker: Stanley Bremer, Director, Wereldmuseum (The Netherlands)
  SYNTHESIS (41Ko)