6th International Communicating the Museum Conference
Building Partnerships : How to enlarge audiences

About the conference

From 5 to 7 July 2006, Communicating the Museum, the leading international conference for museums and cultural professionals, gathered in Rotterdam more than 200 participants from all over the world. Key note speeches, debates and round table discussions got to the heart of the issue of this year's conference main theme: "Building Partnerships: How to enlarge audiences".

On this highly strategic topic, professionals from outside industries and sectors (Day 1) as well as international experts from the museum's world (Day 2) gave impressive insights of their own experiences, experiments and policies. More than ever, "Communicating the Museum" has been the place where to exchange views and ideas, where to meet and network with fellow colleagues or partners.

We would like to thank all the participants, those who joined the conference for the very first time and those who are faithful attendees since the creation of "Communicating the Museum" in 2000. We would also like to thank our friend Arthur Cohen for his great chairmanship. The success of this year conference wouldn't have been possible too without all our partners who provided such great help, with confidence and enthusiasm. Thank you to all of them and especially to the city of Rotterdam for its outstanding hospitality.

Rendez-vous is now given in 2007, in another exciting European city. We will keep you posted and look forward to seeing again very soon.

Best regards,

Corinne Estrada
Director, Agenda

Who attended :

  • Directors of Public Affairs
  • Heads of Press and Marketing
  • Art Consultants
  • Creative Directors
  • Curators
  • Media Partners
  • Specialised Tour Operators
  • Ticketing Agencies
  • Journalists

2006's conference saw delegates from 24 different countries:

  • Argentina
  • Australia
  • Austria
  • Belgium
  • Cameroon
  • Canada
  • Denmark
  • Egypt
  • Finland
  • France
  • Germany
  • Ghana
  • Hungary
  • Italy
  • Luxembourg
  • Monaco
  • Nigeria
  • Norway
  • Pakistan
  • Spain
  • Switzerland
  • The Netherlands
  • UK
  • USA

 

Where:
The Conference gave behind the scenes access to Rotterdam's most stunning buildings and venues - Welcome Cocktail in the Hotel New York, key note speeches held in the Wereldmuseum, round table discussions in the Nederlands Architectuur Instituut, Arminius, Natuurmuseum, Schielandshuis, Maritiem Museum and the Kunsthal, and Gala Dinner in the Stadhuis.

What they had to say about the 2006 conference:

Warm hospitality...exciting opportunity to explore.... privilege of meeting so many colleagues from UK, Europe and USA.... the conference was beautifully organised...
Suzanne Hall, Acting Associate Director, Virginia Musuem of Fine Arts, USA

The Conference was very good: the organisation in different locations gave the oppourtunity to visit the city a little bit while working
Inge de Keyser, Press and Sponsorship, Europalia International, Belgium

I met a lot of interesting colleagues and I heard new ideas and new experiences. Everything was perfectly organised. Chapeau!
Marķa Virto Marcilla, Manager Information & Public Programmes, Geldmuseum, The Netherlands

The case sudies : great opportunity to focus on area of personal use and meet different people. Important to move geographically from one venue to another - keeps the blood and adrenalin flowing!
Nigel Semmens, Head of Communications, The National Gallery, UK

The luxury to meet colleagues from 5(!!) continents, interesting new contacts and to be inspired! I felt really cared for, got no idea how you could improve that...surprise me!
Sabine Krohm-Steinberg, Press Officer, Stiftung Schloss und Park Benrath, Germany

The organisation was excellent. There was a good pace to everything and moving between different venues kept everyone lively and meeting new people throughout the 2 days. The quality of speakers and presentations was the most consistent of all your conferences yet.
Jane Rosier, Head of Marketing, Victoria and Albert Museum, UK

If you want to learn more about Agenda and its conference:
Press Release/Agenda

Photo: Corinne Estrada